eReader User EngagementDigital Product / Mobile / Usability / User Research
Challenge: What creates reading engagement? How does a reader emotionally react to different elements in a book or page? Is that different if the same book is an ebook?
Objective: identify immediate benefit and long-term engagement of the ereader while having a clearer understanding of future strategy for the product
Work performed: User Research, Usability, Eye-tracking, Affectiva Emotional Sensors