Transforming Pocket into a Social, AI experience

Digital Product / Interaction Design / Mobile / Product Conceptualization / UI Design / User Research / UX Design

Where: Pocket

Challenge: Transforming Pocket from a read later app to a social and AI based content recommendation engine

Objective: Design and build a valuable product for people, increasing Pocket’s user growth, engagement and revenue.

Result: Pocket took off as a well liked product by both users and the media. It reached over 30 million users by 2017 and was successfully acquired by Mozilla. Pocket was honored with the Webbie Awards (including awards for best design and user experience) and Google’s Material Design Awards and grew its revenue by 2X YOY.

Work performed: Design Strategy, Product Design (User Interface, Interaction Design, Visual Design), Prototyping, User Research, A/B Testing