Transforming Pocket into a Social Experience
Where: Pocket
Role: Lead Product Designer
Goal: Transforming Pocket from a read later app to a social and AI based content recommendation engine.
Action: Designed a valuable product for people in our recommendation engine, increasing Pocket’s user growth, engagement and revenue.
Result: Pocket became one of the best apps for reading, saving, discovering and recommending content in the US. It reached over 30 million users by 2017 and was successfully acquired by Mozilla.
Work performed: Design Strategy, Product Design (User Interface, Interaction Design, Visual Design), Prototyping, User Research, A/B Testing.
Awards:
Pocket picked up 12 Webby Awards between 2014 and 2016, including: Best User Experience, Best Productivity App, Best Mobile Sites & Apps.
Pocket is a mobile app that offers the best user experience through innovative design and useful functionality.
Pocket won Google’s Material Design Award for Adaptive Layouts in 2015
Pocket implements material design to make navigation easy and clear across its mobile apps on phone and tablet. Pocket’s design moves deftly between phone and tablet. Lists with full-bleed imagery on phone transform into a neatly organized grid on larger tablets, with cards spanning multiple columns as needed. The tablet cards add additional information, while still maintaining a strong connection to their phone siblings.
Pocket was honored as one of the 15 Most Beautifully Designed Apps by Venture Beat in 2016
…the company announced it raised $7 million and debuted a revamped web app featuring a belated, yet beautifully responsive design. I mean, c’mon, look at this.
Pocket was honored as one of the 50 Best Apps of 2016 by Time Magazine
It downloads articles in a clean, readable format so you can read anything without an Internet connection. Add-ons for desktop browsers mean you can save stories from your work computer and read them on your way home.